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The Dongbu Group's administration philosophy is to become an "Excellent Company." Creating an "Excellent Company" was the ideal that Chairman Jun-Ki Kim established upon founding Miryung Construction Co., Ltd. (presently known as Dongbu Corporation) in 1969 at the age of 24. It has since become the major administration philosophy of the current Dongbu Group, and is the objective of all Dongbu employees.
The term "Excellent Company" refers to a company that is "superior" in administration, a "good workplace" for its employees, and is a "trusted company" in society.
A Superior Company
A superior company has high market values and is future-oriented after evenly establishing high profitability, rapid growth, fluent circulation, and future-oriented management through sustainable administrative innovation. To become a superior company, a company must maximize its administration efficiency by concentrating its resources at the right place at the right time, and must continuously innovate against conventional structures.
A Good Workplace
A good workplace provides good compensation, a pleasant working environment, moral treatment, and long-term, stable employment. In return, a good workplace has employees who are willing to devote their fullest efforts with faith and trust in the company, pride and dignity in their work, and love for their fellow workers.
A Trusted Company
A trusted company provides more job opportunities through constant growth, contributes to higher living standards, and fulfills its social duties, such as reducing social costs in the environment, to earn the greater trust of its customers. Also, a trusted company demonstrates superior company ethics based on transparent and reasonable management and social responsibility.
Dongbu Spirit
Order
Order is reflected in accepting Dongbu’s vision to build an $ldquo;Excellent Company$rdquo; while understanding one’s role and systematically carrying out assigned responsibilities. Order disciplines a company to follow the right path by engendering the right values, seeking truth and internalizing self-control.
Trust
Trust is based on fairness, honesty and respect. It is a quality that pervades Dongbu’s relationships with both its employee and customers. Trust implies keeping promises, taking ownership and never failing to do the right thing.
Loyalty
Loyalty unifies groups of co-workers to achieve corporate objectives. It encourages community spirit, uniting people around common goals. It also brings different views together that can galvanize innovation and productive outcomes.
Dongbu Attitudes
Customers first
Dongbu believes that its profitable growth will be commensurate with how well it satisfies each and every customer. Accordingly, adding the highest value to the products and services it delivers is a top priority.
Self-improvement
Every individual and group within Dongbu is encouraged to strengthen their skills, talents and professionalism through continual self improvement programs. Dongbu believes that such self improvement enables the company to become more innovative and competitive in its chosen markets.
Accordingly, the company is committed to programs that spur employees to seek the higher levels of effectiveness and quality in their work.
Self-management
Each Dongbu employee is urged to set an example and gain the trust of others through strict
self-management and by taking the lead in executing their respective duties. Self-management is a fundamental capability for leadership and growth. It helps to enable the acceptance of responsibilities seriously with passion, the surmounting of any obstacles, the respect of others and the adoption of new ideas.
